Connell Bros. Co. and PureCircle expand agreement

June 30, 2016 — Press Releases,

Partnership Extended Through Exclusive Distribution Rights for PureCircle’s High-Purity Stevia Ingredients withConnell Bros. Co.

Sydney, Australia   June 30, 2016 Connell Bros. Company (CBC), the leading marketer and distributor of specialty chemicals and food ingredients, have expanded their partnership with PureCircle to include exclusive distribution of stevia products to the Australia and New Zealand markets, effective July 1, 2016. The agreement, covering PureCircle’s full range of stevia products, will be an extension of the existing partnership in the Philippines and Myanmar.

PureCircle is the world’s leading producer of high-purity stevia ingredients. Stevia is the first natural-origin, calorie-free sugar reduction product. PureCircle’s Stevia products have been specially formulated to suit different applications including flavored waters, milk products, yogurt, soda, and other reduced sugar products. Connell Brothers will provide distribution ofPureCircle’s zero-calorie stevia sweeteners, selected stevia flavors and complementary products to the Food and Nutraceutical markets, as well as utilize their food application facility in Sydney to develop product concepts and formulations for customers.

CBC Regional Manager – Food & Nutrition Alex Grantz stated, “We are delighted to expand our relationship with PureCircle in Australia and New Zealand. This allows for CBC to create stevia-based, good tasting, low sugar alternatives together with our customers either as new products or line extensions involving the expertise of our local laboratory.”

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About Connell Brothers 

Founded in 1895, Connell Brothers is one of the Wilbur-Ellis family of companies and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 47 offices located throughout Asia-Pacific. For more information, please visit