Connell Brothers Launches New Website

October 8, 2013 — Press Releases,
New website accommodates growing specialty chemicals and ingredients business in Asia-Pacific

SINGAPORE – Oct. 8, 2013 – Connell Brothers, a division of Wilbur-Ellis Company and the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific, announced today that is has launched a new website,

The new website was created to accommodate the company’s growing business in Asia-Pacific, now with 17 country locations, 37 offices, and multiple warehouses in the region.

Website visitors may view the company’s 13 business segments, including Coatings & Ink, Construction, Consumer Products, Feed Asia, Food Ingredients, Industrial, Lubricants & Metal Working Fluids, Oil & Gas, Personal & Home Care, Pharma Ingredients, Plastics, Rubber, and USA Distribution.

“Communicating efficiently and effectively to our online audience is important for us and our partners,” said Ted Eliot, president of Connell Brothers.  “We want site visitors to understand that we have market reach, and technical, sales, and regulatory expertise to deliver our products to this dynamic region.  Most importantly, we want our audience to understand our commitment to specialty chemicals and ingredients distribution in Asia-Pacific.”

Several of the country website pages include localized translations to accommodate the diverse customer base that Connell Brothers services, including modified and traditional Chinese, Bahasa Indonesia, Japanese, Korean, Malay, Thai, and Vietnamese.

Other new features include an interactive map, making it easy for anyone to find their nearest Connell Brothers location, as well as an interactive historic timeline.

“The website not only has practical information about our business, but it allows visitors to experience our unique history and presence in Asia,” adds Eliot.

About Connell Brothers
Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.
For more information, please visit