Connell Brothers to Bring Leading Heat Stable Probiotic to Asia
April 8, 2013 —
Cutting-edge probiotic that supports immune and digestive systems will soon be available to health-conscience consumers in Asia
SAN FRANCISCO – April 08, 2013 – Food manufacturers in Asia-Pacific will now have access to the leading heat stable probiotic, GanedenBC30. The unique, patented probiotic is an ingredient currently consumed in a variety of foods and beverages, while the typical probiotic is usually consumed in a capsule or in refrigerated products such as yogurt.
Connell Brothers, marketer and distributor of food and nutraceutical ingredients in Asia-Pacific, just signed an exclusive agreement with U.S.-based Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics. Connell Brothers plans on beginning distribution immediately of GanedenBC30 across Southeast and North Asia where the company has 37 offices as well as several warehouses located throughout the region.
GanedenBC30“This new partnership with Ganeden is significant for Connell Brothers and our customers because we can offer our customers this cutting-edge probiotic that has not been available to them before,” said Peter Kam, regional food director for Connell Brothers. “Our customers are always looking for innovative ingredients that would be of interest to health-conscience consumers, and I believe GanedenBC30 raises the bar due to its food application diversity.”
GanedenBC30 can currently be found in more than 60 foods and beverage products including: baked goods, refrigerated beverages, drink mixes, prepared foods, milk and yogurt, confectionary products, nutrition bars and meal replacement powders.
For further information on GanedenBC30’s availability in Asia, please contact Peter Kam at Peter.Kam@wecocbc.com.
GanedenBC30 (Bacillus coagulans GBI-30 6086) is a patented natural probiotic, or good bacteria, that has been researched and shown to support immune and digestive health.
While most strains of probiotics need to be delivered in capsule form or in refrigerated products, Ganeden’s probiotic delivery system is different—it’s an ingredient that can be added to a wide variety of foods and beverages such as breads and muffins, nutrition bars, yogurt, protein powder, chocolate, and even oatmeal and hot beverages.
GanedenBC30 is a highly stable probiotic. It has a naturally occurring layer of organic material that protects the genetic core of the bacteria. This protective layer provides the probiotic the ability to survive extreme temperatures involved in food and beverage manufacturing processes, shelf life, stomach acids and intestinal bile. Other probiotics, such as Lactobacillus and Bifidobacterium, are unable to form this protective layer, making them more vulnerable to manufacturing conditions.