Connell Brothers to Distribute K-Flex® Products in Asia For Emerald Kalama Chemical

January 9, 2012 — Paints,
SAN FRANCISCO – Dec. 12, 2011 – Connell Brothers, a division of Wilbur-Ellis Company, and the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific, was appointed by Emerald Kalama Chemical, to distribute its K-FLEX® products in Asia to support increased demand in the region for non-phthalate products. Emerald Kalama Chemical is a division of Emerald Performance Materials, LLC and a leading supplier of additives for food and beverage, flavor and fragrance, household and industrial applications.
Connell Brothers was appointed in 2007 as the distributor for KALAMA® sodium benzoate for distribution in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, and in 2010 for distribution in Australia, New Zealand and Taiwan.  Based on the success in these countries, Connell Brothers will now also manage and develop sales for K-FLEX products in China, Hong Kong, India, Japan and Korea, in addition to the aforementioned countries.
“We are pleased to advance our relationship with Kalama and expand our offerings to customers with their K-FLEX products,” said Ted Eliot, president, Connell Brothers.  “We recognize the growing need for non-phthalate products for coatings, adhesives, PVC plastisols and a variety of industrial applications, as this will ensure the regulatory and safety needs of our customers and consumers.”K-FLEX plasticizers are used in adhesives, PVC compounds, caulks, sealants, coatings and other latex polymer applications because of their ability to enhance film formation, adhesion, processing characteristics and improve the resistance of the end-product to oil, grease and water. These materials are highly effective, non-phthalate plasticizers and coalescents which have a low VOC content.

These products are non-SVHC, REACH-pre-registered materials, and are readily biodegradable.
“Our K-FLEX product line is one of the key growth platforms for our business, as customers across the globe increasingly seek more environmentally friendly materials that deliver the performance they need,” said Ed Gotch, president of Emerald Kalama Chemical. “Ensuring our customers have convenient access to the product line is essential, which is why Connell Brothers, with its extensive sales and logistics network and in-depth knowledge of the Asia market, is the right partner for Emerald and for our customers in the region.”

Customers in Asia will have access to local inventory of Kalama’s products and will be served through Connell Brothers’ extensive network and warehouses in the region. Connell Brothers’ local sales professionals and technical teams will provide customer service to support the needs of Kalama and its customers. Connell Brothers’ broad product offering presents customers with additional supply optimization opportunities.

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About Connell Brothers

Connell Brothers, based in San Francisco, is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 36 offices located throughout Asia-Pacific.About Emerald Performance Materials, LLC
Emerald Kalama Chemical is a division of Emerald Performance Materials, LLC.  Emerald produces and markets technologically advanced specialty chemicals for a broad range of food and industrial applications.  Its products play a variety of roles in the products that are consumed and used every day, enabling them to last longer, look, smell, taste or perform better. Emerald products are used in aerospace, food, beverages, cosmetics, toothpaste, household products, paint, tires, automobiles, sports gear and many other applications.  Headquartered in Cuyahoga Falls, Ohio, Emerald has four business units, eight operations and approximately 700 employees. Visit for more information.

About Emerald Kalama Chemical, LLC

Emerald Kalama Chemical is a division of Emerald Performance Materials.  The division is a leading manufacturer of sodium and potassium benzoate; benzoic acid and related intermediates; flavor & fragrance ingredients; and plasticizers and coalescents.  With manufacturing operations in Kalama, Washington, USA and Rotterdam, The Netherlands, Emerald Kalama Chemical markets its products globally for food and beverage, personal care, household, and industrial end-uses.