Connell Brothers to Distribute Probiotic-Derived Topical, Anti-Aging Cosmetic Ingredient in Asia-Pacific

April 8, 2013 — Press Releases,
Connell Brothers projects strong growth in personal care market in Asia over the next several years
SAN FRANCISCO – April 08, 2013 – Connell Brothers, marketer and distributor of personal care and cosmeceutical ingredients in Asia-Pacific, has partnered with Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, to distribute a natural, topical probiotic-derived anti-aging ingredient, Bonicel.
Studies conducted by Ganeden Biotech have shown that Bonicel improves the appearance of skin hydration, elasticity, under eye puffiness and reduces the appearance of fine lines, wrinkles and redness in humans.  Bonicel will be available to Connell Brothers’ personal care customers in its locations across Asia-Pacific.
“We are thrilled to begin offering our customers this effective ingredient through Ganeden Biotech,” said Simon Chan, personal care division manager at Connell Brothers. “We are seeing the personal care industry grow across many emerging markets in Asia, and we project this growth will continue as consumers are constantly look for quality skincare and other products that have proven benefits.”
Bonicel can be used in lotions, creams, gels, powders, scrubs, masks and cleansers. Unlike most probiotic ingredients used in topical formulations, including Lactobacillus and Bifidobacterium, Bonicel, which is naturally derived from the well-documented probiotic strain GanedenBC30® (Bacillus coagulans GBI-30, 6086), is easy to include in formulations. Bonicel is produced naturally during the fermentation process of GanedenBC30®, the company’s proprietary probiotic strain. Ganeden utilizes proprietary processes to optimize the metabolic activity of the fermenting organism producing maximum amounts of naturally derived L+ Lactic acid, bacteriocins, enzymes and other metabolites.
For further information on Bonicel’s availability in Asia-Pacific, please contact Simon Chan at simon.chan@wecocbc.com.