April 4, 2016 — Press Releases,

Agreement with Largest Marketer and Distributor of Specialty Chemicals in Asia-Pacific to cover Sonneborn complete Product Line

JAKARTA – April 4, 2016 – Connell Bros. Co. LLC (CBC) and Sonneborn LLC have expanded their partnership to include the distribution of white oils, petrolatum, microcrystalline waxes and natural sodium sulfonate throughout Indonesia, effective March 1, 2016.

The new agreement expands the sales and distribution of Sonneborn’s full brand and product line into Indonesia, in addition to an existing partnership in South Korea, Philippines and Vietnam, and a selected portfolio in North China. The aforementioned brands include Blandol®, Carnation®, Hydrobrite®, Kaydol®, Rudol®, Multiwax®, SonneNatural®, Snowwhite®, Protopet®, Sonnecone® and Petronate®. This covers markets in metal working fluids, cosmetics, personal & home care, pharmaceutical and additional industrial segments.

“We are excited to expand our partnership with Sonneborn into the Indonesia market,” said Kevin Hack, CBC Regional Director. “Sonneborn’s market-leading product range compliments our portfolio in the Personal & Home Care, Pharmaceuticals and Industrial Markets, allowing us to further expand our offerings to our customers and markets in this dynamic region.”

“Our partnership with CBC has been successful in several other Asian countries, based on long term relations and trust.  The skills and capabilities of CBC complements our product offering well and our teams are excited to start serving our customers in Indonesia”, says Peter Michielsen, Sonneborn Managing Director of Europe, Africa and Asia.

About Sonneborn

For more than 100 years, Sonneborn has been setting industry standards the world over for the finest possible high purity specialty hydrocarbons in Personal Care, Pharmaceutical, Baking & Food, Agriculture, HI&I, Polymers and many other applications.  With manufacturing facilities in North America and Europe, Sonneborn is the world’s only high purity specialty hydrocarbon producer that offers this global reach of expertise and depth of experience. Sonneborn LLC is managed by OEP Capital Advisors, LP.

About Connell Bros. Co.

Founded in 1895, Connell Bros. Co., LLC is one of the Wilbur-Ellis family of companies and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 47 offices located throughout Asia-Pacific. For more information, please visit

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Sonneborn Media Contact:
Liette Hoogendoorn

Connell Bros. Co. Media Contact:
Mandy Weih
+ 852.2969.2730