YK Selects Connell Brothers to Represent Entire Product Range in Selected Paint & Coatings Markets in India, China, and Taiwan
August 1, 2014 —
Hong Kong— August 1, 2014 Connell Brothers Company (CBC), the largest distributor of specialty chemicals and ingredients in Asia-Pacific, announced today that it will represent BYK-Chemie GmbH and its affiliates in several key segments in India, China, and Taiwan. BYK Chemic GmbH’s is one of the world’s leading suppliers in the additives and instruments sector.
Starting August 1st, 2014, CBC India will represent BYK’s entire product line of additives for the Business Lines Paint Additives (Architectural Coatings, Wood and Furniture Coatings, Printing Inks, and Construction Chemicals) and Industrial Applications (Adhesives & Sealants and Inkjet inks). This means India’s customers will benefit from the exclusive representation of BYK products in these applications.
Starting August 1st, 2014, in China and Taiwan, CBC continues its aggressive promotion to the architectural multi-color paint markets by expanding its product offerings to include the entire BYK additives product line for this specific application, including LAPONITE. Multi-Color Paint (MCP) is a unique paint technology that can create customizable surface effects of marble, stone, granite on various substrates as an economical replacement for various stone materials.
“Staying flexible to design esthetically pleasing products at an affordable cost for our customers is an important part of meeting market demand, “said Azita Owlia, vice president, CBC North Asia. “With BYK Additives, we offer a technology that can create a luxury look at an acceptable cost point. CBC has accumulated considerable experiences in generating demand and formulation development in the architectural coatings field in China and Taiwan, and we are very excited to share our knowledge and network with BYK and grow our businesses together.”
“Over the years, CBC has built a strong presence in India in the coatings, inks, construction, adhesives and sealants markets,” said Jeff Streblow, vice president, CBC Southeast Asia. “We truly value the opportunity to work with BYK and are looking forward to continuing to grow these markets in India for their full range of high performance products.”
“BYK continuously strives to find partners, who are close to our customers in multiple regions and deliver high quality service. To utilize the full potential of our wide product range of specialty additives, a high standard of technical service and application know-how is crucial. We are glad that we found such a capable and professional partner with Connell Brothers.” said Gerd Judith, Managing Director Sales & Marketing of BYK-Chemie GmbH.
About Connell Brothers
Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 43 offices located throughout Asia-Pacific. For more information, please visit www.connellbrothers.com
About BYK Additives & Instruments:
BYK Additives & Instruments is a leading supplier in the field of additives and measuring instruments.
Additives are chemical substances which, when used in small quantities, improve product properties such as scratch resistance or surface gloss. They permit the rheological behavior of liquid materials to be adjusted, providing the optimum conditions for smooth-running manufacturing and application processes.
The coatings, inks and plastics industries are among the main consumers of BYK additives. Yet with exploration technology of oil/gas, the manufacture of care products, the manufacture of adhesives and sealants, and construction chemistry, too, BYK additives improve the product characteristics and production processes.
Testing and measuring instruments from BYK effectively evaluate the quality of color, gloss and appearance as well as the physical properties of paint, plastic and paper products and are an important part of quality control.
As a globally operating specialty chemicals company, BYK has production sites in Wesel, Kempen, Moosburg and Schkopau (Germany), Deventer and Denekamp (Netherlands), Widnes (UK), Wallingford, Gonzales, Louisville (USA) and Tongling (China).
BYK‘s instrument section (BYK-Gardner) is based in the Upper Bavarian town of Geretsried. Today the company employs more than 1,800 people worldwide and forms part of the ALTANA Group. This press release is also available on the internet at www.byk.com/press_releases